Hiya everyone,

 If you've purchased the game from a key retailer and currently can't play, the team is aware and investigating things

 We recommend contacting the retailer directly. We believe the issue is the retailer has issue you physical keys, which does not include advanced access. The store pages were clear that advanced access was a digital only exclusive and physical editions shouldn't be available until March 4th

 If you'd like to purchase with confidence, please check our official partners here https://privacy.sega.com/en/sega-europe-approved-partner-list

Update 1st March: Sadly we can't grant access early for those who purchased from sites outside our trusted retailer list. Some third-party resellers have miss-sold physical keys from physical boxed editions of the game, it was made clear to retailers not to sell these copies before 4th March and resellers have broken instructions.

We're honestly gutted that this has happened and it wasn't our intention to exclude anyone, the editions were set up like they were for a whole host of complicated production reasons and there isn't a big magic red button for us to fix things.

Please get in touch with your point of purchase as they have an obligation to supply you with the product they've advertised, and if they've misadvertised to you that you'd get advanced access, please request a refund from them.